To do list for an entertainment publicist

If you are a new artist and you’re just beginning your career as an actor, a publicist will be good to evaluate your current materials (website, IMDb page, social media channels) and guiding you on building your brand. As I started this internship at a casting studio in Hollywood, I’m in contact with lots of entry-level actors, guys who being at the beginning of their career might need a publicist.

Publicists aren’t cheap, but the value can be used more effectively if you take a moment and go through the list below. So, as I started researching what a publicist does for an actor that does not have a reputation yet, I made a list with some ABC tips for publicists, that can be used as well by those who need publicity, but can’t afford a publicist.

1. Set your goals. What exactly are you trying to get out of having a publicist? Do you have anything noteworthy to promote? A play? New movie? A future project? Appropriate goals would include: increased event publicity, red carpet attendance, online and publication press, etc.

2. Create a Plan. Take a moment and create a clear path to your goal. Think about the publications that pertain to you and your industry and figure out ways to gain press. Gaining basic knowledge about PR and marketing will keep you up-to-date on techniques. Your publicist can do the rest.

3. Find a publicist with a focus in your market. There are numerous publicists who have a particular “in” with a certain niche. A publicist with a large client roster in the movie industry will be more valuable than one solely focused in music or theater. Don’t be afraid to interview several publicists before committing to a contract. You’ll want someone who’s knowledgeable in the industry, well connected, and dependable. Also, think long-term. Your publicist is going to be riding with you during your career.

4. Communicate your expectations. You have to be real. Your publicist can help you meet people in the industry or connect you with media outlets, but they can’t land you a role in the next Michael Bay movie. It’s good to have an open dialogue with your publicist so there’s no miscommunication when the retainer has dried up, and it’s time to pay for another month.

5. Evaluate your campaign. At the end of the month, evaluate the things your publicist has done. Be sure to evaluate the direction your brand has been going. How have people received your articles and press releases? You may find that the original market you were targeting has become too small, and it’s time to broaden your brand. Your publicist will also need to communicate what direction the next month’s campaign should go.

I hope you’ll find these tips useful. Please let me know what you think about in the Comments section.